I was born the year the best film EVER came out so have grown up with everything possible in terms of Star Wars this and that. It was the first film that introduced the concept of merchandising with Kenner toys, and they just kept going and going and going.
It has come to my notice (and surely someone else) that Mr Lucas seems to be putting the Star Wars brand name to pretty much anything, some very cool and other slightly more than dubious.
There is the concept of brand extension, putting your brand name to things that are close or relate to what you already do, moving slowly into a new market with an established brand. I just don’t think George really believes in it, he’s become the Pierre Cardin of the movie world.
Take a look at the good, bad and simply WTF of the world of Star Wars merchandising……..
Adidas Luke Skywalker high tops, quality!
Quality Marc Ecko graphic
Great take on the sleeping bag!
R2D2 Ice cubes?
Darth Vader was not a samurai
Chewbacca slippers, poor poor poor
Xbox? starting to take it a bit too far
That said R2D2 and C3PO never looked as good
But why would anyone do this to their dog?
I say Keep it old school with the original and best!
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